Every month we bring you the best articles we find in brand, innovation, and creativity. This month we take a look at the brain on creativity, how effective branding is contingent on emotions, recent research on ways to inspire innovation…
Every month we bring you the best articles we find in brand, innovation, and creativity. This month’s list gives insight to a psychologist’s expertise on how to make your brand stand out even if it’s unfamiliar, what consumer’s are looking…
It doesn’t matter how mindful you try to be at work, you’re going to get stressed. It’s inevitable. Not all stress is equal. There are dis-stressors that can paralyze your creativity at work, and there are eu-stressors that can catalyze your…
Every month we bring you the best articles we find in brand, innovation, and creativity. This month’s list offers, among other things, how Visa is implying “sensory branding,” what the reverse branding trend is and why it is effective with…
Every month we bring you the best articles we find in brand, innovation, and creativity. This month’s list offers, among other things, how to effectively use data in serving the customer, why Tesla has incredibly supportive brand supporters, and why…
To what extent do you shape time to be in solitude? And the corollary question, to what extent do you pursue right collaboration?
Every month we bring you the best articles we find in brand, innovation, and creativity. This month’s list offers, among other things, how interpersonal language is effective in building brand awareness, what makes Facebook ads compelling, and the psychology of…
Thinking as an entrepreneur or creative, we continually want to advance our best work. But there may be a danger in becoming so attached to productivity that we miss a core part of the creative process. Where is the balance…
Burnout hits nearly every entrepreneur and creative at some point. If this feels like you, it may be time to declutter your attention. Recognize this? Your neck and shoulders ache. Your temper is irrationally short. You are more reactive…
Every month we bring you the best articles we find in brand, innovation and creativity. This month’s list includes tips for channelling creativity and divergent thinking through happy music, how activities like doodling prevents mental fatigue, leading with your personality in creating…
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