In my last post, we discussed how the current environment is ripe for mission-driven brands to make major gains in income, influence, and impact this year. If you have or want to have a mission-driven brand, here are four trends for you to pay attention to. 1. Mission-driven brands can reverse cynicism. Perhaps it’s no…
Are you telling yourself playing small and safe is your best decision? Archie had made up his mind. He told his two friends he just couldn’t risk starting his own animated studio. “It’s a stupid fantasy.” Benjy and Sahib sat silent and stunned.
In June 2014, I kept hearing a rumble underfoot. People were frustrated. Hard-working people. People stifled in Silicon Valley start-ups that perpetuate business-as-usual tactics in new guise. People in digital entrepreneurship turned off by get-rich-and-famous-quick promises that perpetuate more of the same on a new medium. I tuned in. I tuned in with what bothered…
Two Deaths The first death: William Deresiewicz of The Atlantic described the traditional artist’s death in his article from January 2015, “The Death of the Artist – and the Rise of the Creative Entrepreneur.” Deresiewicz confirms what we at Tracking Wonder Consultancy have been tuned into for a while – that the creative entrepreneur is…
Hyperbole repels me. Still, call it a movement. A wave. A surge. A revolution. An evolution. A tide of creative people and business people are driving one another to do business as unusual. To do business as art. We’re not bonded by trade or profession. We’re bonded by hunger. We hunger for something different. We want…
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