Every month we bring you the best articles we find in brand, innovation, and creativity. It’s simple. Just be human. That’s this month’s advice given by experts who are studying the shifts customers and other businesses are desiring to observe within companies. More than ever, customers want brands that are authentic about their values. And…
Are you struggling to refine your brand and grow your business? First, answer this: How well do you know yourself? How often do you self-reflect? To succeed in your branding and business efforts, you need to know your field and industry, yes. You, also, need to know about marketing, advertising, sales, and the best strategies…
If you can make people feel something you can generally grab their attention. Your brand story matters because your why is the powerful driving force getting you out of bed even on the days you’d rather roll over, ignore what needs to be done and binge watch Netflix. It’s also a pretty compelling reason for other…
Whatever it is you’re building, creating, or advancing, when you think of your return on investment, weigh it on what you learn in the process. This is often over looked or not calculated into the final ROI at all. Backstory I laid out rows of three acorns on the lawn. Me: “How many rows of three…
How a local clinic and an alpaca farm benefited from brand story strategy. I see a lot of businesses (as well as online entrepreneurs) make the same mistake when they build a website and venture into content marketing and social media. Business owners unintentionally bring old assumptions about advertising & marketing to online content and social media….
Consistency is your ally to steady growth in creativity, business, and life. While it may sound unsexy, you know and I know the best laid plans will fail without a dedication to consistency. If you’re running a small business or you’re a solopreneur, the power of consistency for success is particularly relevant. Here’s a few ways that consistency…
During the past month, Tracking Wonder’s research assistant Gianna Kaloyeros has curated some of what we deem the most relevant studies, stories, and news that will help you and your team excel at having the most impact and influence via brand building, storytelling, and innovation. – Jeffrey, Chief Tracker at Tracking Wonder Four Reasons Every Startup’s…
Guest Post by Erin Haworth, Tracking Wonder’s Systems Shark The Remote Team’s Time Challenges I’m fortunate to be Tracking Wonder’s operations manager and overseer of a dynamo team of remote contractors. It’s common for three or four team members to be working on one client’s brand story, strategy, website and online assets at any given…
In June 2014, I kept hearing a rumble underfoot. People were frustrated. Hard-working people. People stifled in Silicon Valley start-ups that perpetuate business-as-usual tactics in new guise. People in digital entrepreneurship turned off by get-rich-and-famous-quick promises that perpetuate more of the same on a new medium. I tuned in. I tuned in with what bothered…
Which do you develop first? Your book, business, or brand? This question comes up at least once a week among clients, organizational leaders, or prospects: Can I write the book without building a brand? Do I have to build a business around a book? How do I do both? Which one first? You can do…
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