If something meaningful is driving you to write a blog – something more than racking up big numbers – then maybe, and I do mean the tentative “maybe,” it would be wise to break from blogging and the audience you’ve been building.
Now I’m not suggesting you get lax. I’m adamant about self-discipline, creative persistence, and organic systems to sustain creative momentum.
There’s a well known commandment in the blogger morality zone:
“Don’t take breaks in blogging, or your readers will leave you.”
But maybe you have legitimate reasons to break from your blogging. That’s what I’m wondering: When you take a vacation, do you still bring your professional blogging and iPhone with you? When do you take breaks from blogging? When might it be wise to do so?
Like many motivational claims that are fear based, don’t take breaks contains a grain of truth. Obviously, if you don’t show up for your readers, your readers won’t be compelled to show up for you.
But what about your true drive? By true drive, I mean – what are you doing anything for?
Are you blogging to keep and build readers? Is that the main motivation? If so, then follow the fear adage: Don’t take breaks.
But maybe what really leads you to the keyboard is something else.
- You get excited to share ideas and help people on their journeys.
- Telling a story well gratifies you.
- You find joy in trying to master a new potential art form – the blog piece or article or essai or whatever your “post” might resemble.
- Your blog offers a compelling face to your business and your persona.
- It articulates what you’re about and what you offer.
- You love connecting people, and your blog is a forum for you to connect your right people with other remarkable thinkers and entrepreneurs and artists and consultants.
The #1 sign you need a break: Your blog is feeling like a burden. If you catch yourself saying or thinking, “Oh, Jees! I’ve got to write another article to keep my right readers happy and linking and liking and RTing!” then maybe it’s time to back off and re-set your priorities.
Blogging is about freedom not self-shackling.
Taking an intentional break for a week, even two weeks, from your blog could have big benefits.
You get perspective. Instead of posting every day or every two days or three times a week, make space for your mind to ask these questions:
- What am I blogging for? I mean, really blogging for?
- How does this blog enrich my life (personally and / or professionally)?
- How does this blog add real value to my right people’s lives?
- How could I approach my blog in a way that keeps my energy balanced among professional and personal, public and private ventures?
- What fresh angle could revive my enthusiasm and that of my right people?
- What fresh approach to this blog might take the field of blogging itself in a new direction? (Why not innovate the medium itself?)
You get mind space. When you’re blogging or reading others’ blogs and comparing your blogs to theirs and fretting about your blog’s viability day after day for hours at a time, then your body gets tired, your breathing constricted, your mind shrinks.
Because your autonomic and central nervous systems get challenged, you get nervous.
If you like nervous, fine. But prolonged nervousness will fry you and your nerves. And fried nerves lead to classic burn-out. Prolonged nervousness also shuts down most people’s ability to think and resolve problems with flexibility. Your sight shrinks. It feels as if your brain shrinks, too.
Nervous doesn’t serve me.
Taking a week, two weeks, three weeks off from blogging gives you mind space. You step out of the blog chamber and can imagine again. You absorb the physical world that is the source of creative and intellectual thought. You can connect with other people. You can remember the value of lived experience.
You test the fear adage. You’ll see who your real right people are. If you take a break, they’ll come back. I’m a writer and innovator. By nature, I have my social cycles and my hermit ones. When I’m engrossed with a project or with leading workshops, I tell my friends, “I’ll see you in a month or two.” They get it. They’re still my close friends even if I haven’t called them in two months. They don’t need me checking in every few days to let them know I’m still their friend.
Your real right people will be the same. If what you offer and what you write is authentic – if it comes from the authority of your own lived experience and your own lived thinking and what you and your business have tested to be true – then they’ll be right there ready to pick up where you last left off.
So try it when the time’s right. Here are a few tips for smooth breaks:
Break with intention if possible. Let your right readers know you’ll be taking a break and for approximately how long.
If possible, sketch some questions to sit with and explore. But don’t fret about them. Just keep a favorite pen (like the uni-ball super ink) and a pocket Moleskine or other notebook nearby. Make notes.
List fresh topics or a brand new approach.
Return with more clarity. Maybe a simple word or phrase will sum up how you want to approach your blog or what it’s about for you and your right readers.
Taking a break from your blog won’t necessarily end your business. It might actually help you begin it again with a fresh perspective.
If you would benefit from weekly instigations, a veteran mentor, and a smart pack of dedicated allies to assist you, I invite you to join us in the Writing Den.
The Writing Den is a strategic gathering place in which you will receive the best possible guidance to shape your message, ship your best work consistently, broadcast your message, and build up your platform and your audience.
And if this blog speaks to you I invite you to join our The Tracking Wonder Quest Community. Our community is comprised of professionals, entrepreneurs, creatives, teachers, coaches, and consultants dedicated to doing business from a place of authenticity and wonder. I’d be pleased to have you join us.