Prioritize Your Value
She couldn’t believe the one word that came up in a simple self-assessment. She had sensed it in her 20+ years of accomplishments across the globe. But the word simply was not the word she used to describe herself or…
Your Book, Business, or Brand- Which one first?
Which do you develop first? Your book, business, or brand? This question comes up at least once a week among clients, organizational leaders, or prospects: Can I write the book without building a brand? Do I have to build a…
How Your Brand Story is Your Business Axis
If your business or brand grows quickly, your content and offers can start to sprawl like Dallas or LA suburbs. If you’ve been a creative juggler for years, you eventually can get distracted, fatigued, and confused about where to focus…
The Heart of Story Starts With Want
1. From A Taste of Fish to a Taste of Freedom Thelma wanted to go fishing for a weekend with her buddy Louise. Just the two of them cutting back, drinking beer, and soaking in the great outdoors. Problem? Her…
Thoreau & Why You Should (or not) Care About Branding
When the World of Buzz grows loud with exclamations telling you to try out the latest marketing gizmo (Periscope, anyone?) so you can get big and famous, I take a MindWanderness Break in my WEN Pond canoe. I wanted a way…
Your mind is vast. Love & use all of it.
Those dualities – mind/gut, heart/mind, head/body – don’t really make sense. Unfortunately, these well-intended admonitions can create civil wars within your mind. I’ve witnessed those wars over and over again in the people with whom I’ve worked and talked with.
How Standing In Love Works for Authors and Business Artists
It’s one thing to fall in love with a fantasy. It’s another thing to stand in love with a dream.
Here is what I cannot stop asking myself: How do people get through inevitable challenge and create their best work? What drives them?
Who is Your Brand Story About?
The larger Story of your business or brand might or might not focus on you personally.
Brand Psychology Digest: Brand Integrity
Branding is not logos and design and websites. Those are tools of branding. Real branding has to do with how what a company or personality purport to be about lines up with how that company or personality acts. That’s called integrity.
The Rise of the Business Artist
I’m listening to how shifts in the economy are changing our attitudes toward making art and making a living. Let’s get perspective. Whether you learn toward making art or making money, I want to challenge you with potent reframes.
