Search Results for:

Branding – Start With Your Idea Not Your Logo
| |

Branding – Start With Your Idea Not Your Logo

Branding is a process of idea collaboration at Tracking Wonder. I’ve found deep branding to be a game-changing approach for a lot of people who want a creative yet structured way to gain clarity on what they are about, what they stand for, and how to unfold the story of their next act, side gig,…

Where Do You Belong?
| |

Where Do You Belong?

We often seek belonging by matching like with like. In a new group setting, our adaptive instincts seek “likes” (Is she like me? Do I have something in common with him?) instead of differences. Older boys used to heckle me when I was 6, 9, even 12 because I had long blond hair. I fought for my hair. Small-framed me, beat up boys bigger than me. Yep, my little fist on a bigger boy’s face. I was a peaceful kid until I wasn’t. I kept my hair long even if it meant I didn’t instantly belong.

Navigating Uncertainty for Entrepreneurs & Creatives
| |

Navigating Uncertainty for Entrepreneurs & Creatives

I hold space for vast amounts of uncertainty in my life – creatively, entrepreneurially, existentially. My closest teammates, friends, and family know this. But not everyone is temperamentally disposed to invite uncertainty. I respect that. So, I also train clients to navigate uncertainty in ways that work for them when branding, rebranding, and advancing next…

Where Creatives Find Know-How, Community, & Affirmation
| |

Where Creatives Find Know-How, Community, & Affirmation

In this Age of Convenient Information Access and ready-made persona formation, why invest time and money in any training? It was a warm sunny morning in Taos, New Mexico when I guided fifteen writers through a meditative yoga flow. When I asked them to check in with questions such as, “What am I here for?” and…