How a local clinic and an alpaca farm benefited from brand story strategy. I see a lot of businesses (as well as online entrepreneurs) make the same mistake when they build a website and venture into content marketing and social media. Business…
So who’s your Story about? I generally feel a wee bit disoriented right after shaping a book proposal. What’s it worth? I wondered. What if my agent rejects it? What if this is all a fool’s errand? What have I…
During the past month, Tracking Wonder’s research assistant Gianna Kaloyeros has curated some of what we deem the most relevant studies, stories, and news that will help you and your team excel at having the most impact and influence via brand…
People get confused about brands and branding. Some people think branding means pretty or sassy logos. Some people think branding means smarmy marketing. I have a different take. From my years of research, working with clients, and shaping Tracking Wonder’s own…
Let’s assume that one thing you do for your business is you tell stories about your business. You or someone on your team tell stories about how your business originated and why, why it matters to your customers, and why…
It might seem counter-intuitive to imagine writing a book or building your signature business Story 15, 30, 45 minutes at a time. But you can.
To revise a website is an opportunity to dig in, check in, and get perspective. You get to dig into whom you’ve become. You check in on whom you’re engaging and elevating at your highest level. You get perspective on…
You know something about your business and brand has to change. And maybe that something is you – how you regard branding, how you see yourself, how you hold back your business’s best potential. Make you squirm? You can attend…
If your business or brand grows quickly, your content and offers can start to sprawl like Dallas or LA suburbs. If you’ve been a creative juggler for years, you eventually can get distracted, fatigued, and confused about where to focus…
When the World of Buzz grows loud with exclamations telling you to try out the latest marketing gizmo (Periscope, anyone?) so you can get big and famous, I take a MindWanderness Break in my WEN Pond canoe. I wanted a way…
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