Lab 2: Hudson Valley – Email Messages

Travel, Lodging, & Food

Brand Artistry Lab #2 – How to Prep

Hello,

I’m sure you’re excited to participate in Brand Artistry Lab #2: Distilling Your Brand’s Genius & Leveraging Your Revenue Beyond Trading Dollars for Hours.

We certainly are. We just returned from Lab #1 in Soho and wow! It was incredible. And I imagine that Lab #2 will be as well!

​​​​​​​This Lab will take place at the Mohonk Mountain House Resort in New York’s Hudson Valley from October 22nd at 9am to October 25th at 3pm. We recommend arriving on Sunday, October 21st and plan on leaving October 25th evening or later.

​​​​​​​You will need to arrange your travel and lodging but we have put together a Hudson Valley Guide to help you with your planning. In fact, we have also secured a discounted rate for your stay at Mohonk.

​​​​​​​Access the Guide here: HUDSON VALLEY GUIDE FOR LAB #2
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Any questions can be sent to me at info@trackingwonder.com. I am here to help so please reach out and let me know if anything comes up.

​​​​​​​Thanks for running with us,
​​​​​​​​​​​​​​Erin

Brand Artistry Lab #2 – Book Your Lodging!

Hello,

Don’t forget to book your lodging as soon as possible!


We have secured a discounted rate for your stay at Mohonk for you from the evening of October 21st through October 25th. But you must book before September 20, 2018. After that, the discounted rate will no longer be available and the rooms we are holding just for our Lab Partners will be gone.

For a single room, you will pay just $329 per night.

For a double room, you will pay just $234 per night. If you choose a double room, you will need secure another Lab Partner to share a room with. We are happy to help you make connections to make this happen but it will ultimately be your responsibility.

NOTE: This rate does include 3 meals each day, starting with dinner on your date of check-in through lunch on your date of check out.

Secure your reservation: Call Mohonk Reservations at (855) 883-3798 and let the reservation agent know that you are booking your room for the Tracking Wonder event with Jeffrey Davis on October 21-25.

Here is more travel, lodging, and meals info: HUDSON VALLEY GUIDE FOR LAB #2
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Any questions can be sent to me at info@trackingwonder.com. I am here to help so please reach out and let me know if anything comes up.

​​​​​​​Thanks for running with us,
​​​​​​​​​​​​​​Erin

Brand Artistry Lab #2 – Important Homework

Complete by October 19th!

Hello,

Are you getting jazzed about our meeting in a little under two months?

To make the most of your investment, it’s super-critical that you complete this Self-Knowledge & Field Study Pre-Lab Homework before you arrive and then bring this document with you.

Your doing so will help us dive in on Day 1.

No pressure, but, um, do this!

Find here a short packet with 3 activities for you to complete. These activities provide grounded knowledge into who you are in essence, how you uniquely captivate & elevate people, what outstanding skills & strengths you bring to your work and brand, and how your offer fits into your larger field.

1.​​​​​Download the Self-Knowledge & Field Study Pre-Lab Homework.
   2.Complete it.
   3.Print it.
   4.Pack it.

Simple.

Questions? Hit Reply, and let me know.
​​​​​​​
​​​​​​​Thanks for running with me,
​​​​​​​​​​​​​​Jeffrey

Brand Artistry Lab #2 – Shuttle Arrangements

Need a ride?

Hello,

​​​​​​We are just a month away from meeting up in the Hudson Valley of New York for Lab #2, You’ve booked your lodging and hopefully secured your travel arrangements. I want to reach out once more to remind you that if you are flying in, we will do ground transportation options.

Based on need, we will provide one group shuttle from Albany Airport and Stewart International Airport on Sunday, October 21st leaving each airport at approximately 3:30pm ET. Additionally, based on need we will provide a shuttle to Albany Airport and Stewart International Airport leaving Mohonk Mountain House at 3:30pm ET on Thursday, October 25th.

​​​​​​​To take advantage of this, we need to know that you’d like to utilize the shuttle by October 1.
​​​​​​​

​​​​​​​If you’d like to utilize the shuttle, please reply to this message and complete the information:

​​​​​​​ARRIVING
​​​​​​​Date: October 21, 2018
​​​​​​​Time of arrival:
​​​​​​​Airport:
​​​​​​​Flight information (airline and flight number):

​​​​​​​DEPARTING
​​​​​​​Date: October 25, 2018
​​​​​​​Time of departure:
​​​​​​​Airport:
​​​​​​​Flight information (airline and flight number):

​​​​​​​We will send back a note confirming the request.

​​​​​​​DIETARY RESTRICTIONS
​​​​​​​Please forward any food allergies and/or dietary restrictions that Mohonk Mountain House should be made aware of to info@trackingwonder.com by October 12. (If you attended Lab #1 and included dietary restrictions, we do have them on file and will communicate them with Mohonk).
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​​​​​​​Thanks for running with me,
​​​​​​​​​​​​​​Jeffrey

Brand Artistry Lab #2 – Approve your info by September 20!

Get to know your Lab Partners.

Hello,

​​​​​​One thing that we did hear from our first Lab experience earlier this year was that the participants wanted an idea of who their fellow Lab Partners were before everyone met up. And we listened.

So we are creating a Packbook to send you with info and photos of each of your Lab Partners so you can get to know a little bit about them before we meet in the Hudson Valley in just a few weeks.

Of course, we want to ensure we are sharing info that you feel comfortable with so we are asking a favor: 
Please review the information below, hit reply, and either a) approveor b) edit and send a revised versionyou would like us to share.  ​​​​​​​

Name:
Email:
Phone: 

Project name: 

Website: 

Field: 

Fascinate Archetype: 

Main message: 

What excites me about this endeavor: 

Top challenges: 

1-3 outcomes by end of Lab: 

What excited me to collaborate with Lab Partners: 

We request that you review by September 20and send us your approval or edits by then. 

​​​​​​​Any questions can be sent to me at info@trackingwonder.com. I am here to help so please reach out and let me know if anything comes up.

​​​​​​​Thanks for running with us,
​​​​​​​​​​​​​​Erin

BAL IMPORTANT DETAILS – What to Bring, Homework, & Packbook

Are you getting excited?

Hello,

​​​​​​
​​​​​​It’s an honor to welcome you to my neighborhood this season. Truly, I am grateful you are coming to learn, create, incubate, and collaborate at the Mohonk Mountain House. I’ve chosen this place not because Conde Nast rated it the #1 spa resort in the United States (Honestly, such an award might deter the ascetic in me although in my middle years I’m no longer immune to a good spa.).

I chose Mohonk for its spirit. This note invites you to arrive with presence, to plan what to bring, and to anticipate your arrival at this place.

ARRIVE WITH PRESENCE
The Mohonk Mountain House sits on the Shawangunk Ridge – what the Nature Conservancy calls one of the planet’s last great wonders for its diverse species, unique geography, and incomparable splendor. It overlooks the Rondout Valley and onto the Catskill Mountains – a source of inspiration for centuries among indigenous peoples, artists, musicians, writers, intellectuals, and seekers of all stripes.

The Smiley family purchased hundreds of acres in the nineteenth century, and in the true conservationist spirit – a movement started under President Teddy Roosevelt in upstate New York – they built a place with one aim:

To re-connect us with the source of our creative impulse. The natural world. The geography of our imaginations and our soul-scapes.


​​​​​Atop the Shawangunk Ridge, you will approach a gate where a friendly attendant will check your name and direct you toward the Mountain House. A slow ten-minute drive down an old carriage road will build your anticipation until you wind your way to the castle’s entrance. A valet at the entryway will greet and direct you to the front desk.
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You are responsible for securing your dinner reservations for Sunday, October 21st only. You can do so when you check in.

We will eat together beginning on Monday morning at breakfast. The dining room will show you to our table.

The entire group will meet in Azalea Room in the Conference House each day at 9am starting on Monday, October 22nd. It is a nice 6 minute walk from the main house. If we have inclement weather or you prefer not to walk, you can go to the Guest Services desk and they will give you a ride to the Conference House.

In the unfortunate chance that you have a travel delay, please keep this number –

​​​​​​​918-760-0052   
​​​​​​​​Regardless of whatever travel details define your journey here, I invite you to arrive with presence.
​​

​​​​​​​WHAT TO EXPECT
Click Here for What to Bring
Click Here for the Lab #2 PackBook
​​​​​​​   • We will begin each day with breakfast at 8am at the Main Dining Room.
• ​​​​​​​We will break for lunch as a group between 12:00pm and 12:30pm each day.
​​​​​​​   • We will wrap by 6pm on Monday, Tuesday, & Wednesday. On Thursday, we will wrap by 3pm.
​​​​​​​   • We do have breaks scheduled throughout the day as well.
​​​​​​​   • You will receive more detailed schedules each morning.
​​​​​​​
HOMEWORK
Please don’t forget to complete your homework ahead of our meeting in just a few weeks.
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Please complete this Self-Knowledge & Field Study Pre-Lab Homework before you arrive and then bring this document with you.

1.​​​​​Download the Self-Knowledge & Field Study Pre-Lab Homework.
2.Complete it.
3.Print it.
4.Pack it.​​​​​​​

I cannot wait to welcome you.

​​​​​​​Please reply here with any questions you have.

​​​​​​​Thanks for running with me,
Jeffrey

IMPORTANT ANNOUNCEMENT & REMINDER: Wednesday Evening Reading + Your Homework

Brand Artistry Lab #2 – See you soon!

Hello,

​​​​​​
We are putting the final touches on everything for our meeting in just a little over a week. I wanted to reach out with a quick announcement and a quick reminder.

WEDNESDAY EVENING READING
On the final night, we will co-hold a Wednesday Evening Reading. This is our opportunity to experience each other’s wisdom and “medicine” so to speak. You will have up to 5 minutes to read something you have written. It can be a blog post, a page from a book you are writing, a poem, part of an essay – anything that you have written and would like to share. ​​​​​​​

This reading will take place after dinner on Wednesday evening in Suite 61 in the Main House.

HOMEWORK
Don’t forget to complete your homework!​​​​​​​

Find here a short packet with 3 activities for you to complete. Complete these, print it out, and bring it with you!

​​​​​​​Thanks for running with me,
Jeffrey

IMPORTANT: Final Reminders & Details – Don’t forget your homework!

Brand Artistry Lab #2 – See you soon!

Hello,


In just a few short days, we will meet at the Mohonk Mountain House Resort in New York’s Hudson Valley for the Brand Artistry Lab #2. I hope you are as excited as I am!

Here are a few last-minute reminders:

MESSAGES
If you’ve missed any messages, find them archived here.

DIETARY RESTRICTIONS
​​​​​​​
If you have not yet sent your dietary restrictions to Erin at info@trackingwonder.com, please do so immediately.
​​​​​​
WHAT TO EXPECT
Click Here for What to Bring (Be sure to complete your homework before October 22nd, print it out, and bring it with you!)
​​​​​​​   • We will begin each day with breakfast at 8am at the Main Dining Room.
• ​​​​​​​We will break for lunch as a group between 12:00pm and 12:30pm each day.
​​​​​​​   • We will wrap by 6pm on Monday & Tuesday. Wednesday evening, we will meet after dinner for a special evening reading. On Thursday, we will wrap by 3pm.
​​​​​​​   • We do have breaks scheduled throughout the day as well.
​​​​​​​   • You will receive more detailed schedules each morning.

​​
​​​​​​​​MEET
​​​​​​​The entire group will meet in Azalea Room in the Conference House each day at 9am starting on Monday, October 22nd. It is a nice 6 minute walk from the main house. If we have inclement weather or you prefer not to walk, you can go to the Guest Services desk and they will give you a ride to the Conference House.

In the unfortunate chance that you have a travel delay, please keep this number –

​​​​​​​918-760-0052   

​​​​​​​As always, please let us know if you have any questions. We so look forward to greeting you in person in just a few days.

​​​​​​​Thanks for running with me,
Jeffrey

Other Questions?

If you have any other questions or requests, please send Erin a note at info@trackingwonder.com She is happy to help!

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