Whatever it is you’re building, creating, or advancing, when you think of your return on investment, weigh it on what you learn in the process. This is often over looked or not calculated into the final ROI at all. Backstory I laid out rows of three acorns on the lawn. Me: “How many rows of three…
Whether you tag yourself “writer” or not, writing can feed the ideas you’re obsessed with and the questions you’re living and that your brand and business is delivering on. Writing can inform your brand’s integrity. And if you’re in transition – in life, business, brand – oh, yeah. Writing is an ally there, too. Someone…
How a local clinic and an alpaca farm benefited from brand story strategy. I see a lot of businesses (as well as online entrepreneurs) make the same mistake when they build a website and venture into content marketing and social media. Business owners unintentionally bring old assumptions about advertising & marketing to online content and social media….
Consistency is your ally to steady growth in creativity, business, and life. While it may sound unsexy, you know and I know the best laid plans will fail without a dedication to consistency. If you’re running a small business or you’re a solopreneur, the power of consistency for success is particularly relevant. Here’s a few ways that consistency…
People often ask me what I do as Chief Tracker at Tracking Wonder. I help people think. It’s that simple. Except it’s not. Thinking means that we don’t only come up with new and useful big ideas. It also means my idea-collaborators and I think through how to translate the most viable of those ideas into…
Books That Matter is Tracking Wonder’s interview series that showcases influential thinkers’ and authors’ relationships with books that matter to them. John Jantch offers consistently useful, grounded marketing advice for business owners and thought leaders who want to attract and engage their customers with real value. His blog is among my go-to for practical know-how. John’s influence…
There are some generally held misconceptions about writing your first book, specifically the first novel. There are two schools of thought on first novels. Some people believe your first novel is essentially practice. First novels are sometimes referred to as “Juvenalia.” Consider William Faulkner’s first two novels, Soldiers’ Pay and Mosquitos, both almost forgotten. Critics generally…
A funny thing happens to a writer’s level of confidence in writing a book. It shoots up and down seemingly as erratically as weather. Part of what makes confidence so unreliable is what we base confidence on. We try to base confidence on nebulous emotions such as passion and a blind belief in our own abilities & authenticity and…
You’re writing a book. You’ve written a book. You’re looking to publish your book. Your options are not just the Big 5 or self-publish or bust. The publishing world is so much more diverse than that. What’s cool but confusing is that as a business artist, writer, executive, or professional, you now have more viable…
Books That Matter is Tracking Wonder’s interview series that showcases influential thinkers’ and authors’ relationships with books that matter to them. Few people bring joyful mindfulness to entrepreneurship and to pivoting toward the next best thing the way dynamo Jenny Blake does. When corporate life nearly spent Jenny’s soul, she discovered the power of meditation…
Discover the inspiration behind Tracking Wonder. When life (literally) goes up in flames, learn to use the transformative power of wonder to find hope and even thrive in challenging times.
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