Search Results for:

Publishing Predictions for 2014
| | |

Publishing Predictions for 2014

It might seem foolish to make predictions about the world of publishing. But being ignorant to the trends and shifts seems even more foolish if you’re a writer, author, service provider, or thought leader. Rapid changes and disruptions in publishing – brought on by a mix of the 2007-08 recession, the rise of digital technologies,…

Publishing Options for Hybrid Authors Like Laraine Herring
| | |

Publishing Options for Hybrid Authors Like Laraine Herring

This is a story about seeing beyond either/or. It’s a story about choosing friends and fulfillment and your readers while still forwarding your career. It’s a story about collaborative publishing. It’s a tale of two novels, too, coming out on the same day by the same author. But context, first. (Skip down if you don’t…

The Heart of Story (any genre)
| |

The Heart of Story (any genre)

1. From A Taste of Fish to a Taste of Freedom Thelma wanted to go fishing for a weekend with her buddy Louise. Just the two of them cutting back, drinking beer, and soaking in the great outdoors. Problem? Her good ol’ boy hubbie wouldn’t hear of it. And wide-eyed Thelma complied. With savvier Louise’s…

Essential Tools (& Tips) for Digital Publishing
| |

Essential Tools (& Tips) for Digital Publishing

Not long ago, the closest an author could achieve to creating an e-book himself or herself was converting a word processing document into a PDF and then e-mailing copies to close friends and family members. Today, though still a burgeoning industry, e-book publishing is becoming creative and fruitful in ways comparable to traditional book publishing….

How Branding Wiz Marty Neumeier’s Metaskills Succeeds
| | |

How Branding Wiz Marty Neumeier’s Metaskills Succeeds

How do successful books work? We think they succeed because of some insider mystery, talent, or connection. There is insider knowledge. But the insider knowledge that matters is what can make you a more informed reader and  a more captivating author with a brave new story. For a while, I’ve wanted to create book review videos…

Books That Matter to Marty Neumeier
|

Books That Matter to Marty Neumeier

Branding is part and parcel of who we are as thing-making, idea-shaping, experience-crafting creatures. Few people have helped me weave meaning and mission into brand-making for myself and clients more than Marty Neumeier. Marty is Director of Transformation at Liquid Agency, devoted to helping businesses craft amazing brands. He’s helped companies such as Apple, HP, Adobe,…