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Why we fear standing out – and why we need to stop
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Why we fear standing out – and why we need to stop

I work and speak with accomplished professionals who fear standing out with their own ideas and who fear their own influence. In these times especially, we need intelligent, dedicated, creative people – business artists of all stripes – to name and claim their influential ideas and contribute lasting value through their businesses and the conversations…

Four Truths of a Brand Story
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Four Truths of a Brand Story

People get confused about brands and branding. Some people think branding means pretty or sassy logos. Some people think branding means smarmy marketing. I have a different take. From my years of research, working with clients, and shaping Tracking Wonder’s own brand story, four truths have become evident. 1. Story bonds us. “After nourishment, shelter and…

Who Do You Take Your Biz Story-telling Cues From?
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Who Do You Take Your Biz Story-telling Cues From?

Let’s assume that one thing you do for your business is you tell stories about your business. You or someone on your team tell stories about how your business originated and why, why it matters to your customers, and why it matters in the early-21st century. You tell stories about your customers and other related…

Branding Accelerates Personal Expansion
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Branding Accelerates Personal Expansion

You know something about your business and brand has to change. And maybe that something is you – how you regard branding, how you see yourself, how you hold back your business’s best potential. Make you squirm? You can attend a meditation retreat and get clarity on how jumbled your mind is. You can travel…