People often ask me what I do as Chief Tracker at Tracking Wonder. I help people think. It’s that simple. Except it’s not. Thinking means that we don’t only come up with new and useful big ideas. It also means my idea-collaborators and I think through how to translate the most viable of those ideas into…
Once again, over this past month, Tracking Wonder’s research assistant Gianna Kaloyeros and I have gathered and curated some of what we deem the most relevant studies, stories, and news that will help you and your team excel at having the most impact and influence via storytelling, brand and innovation. I wanted to share some of them with…
During the past month, Tracking Wonder’s research assistant Gianna Kaloyeros has curated some of what we deem the most relevant studies, stories, and news that will help you and your team excel at having the most impact and influence via brand building, storytelling, and innovation. – Jeffrey, Chief Tracker at Tracking Wonder Four Reasons Every Startup’s…
Selling well doesn’t come naturally to most people with good ideas. To most, it feels gimmicky and inauthentic and manipulative. But it doesn’t have to follow the usual big-loud-buzz formula. In fact, the secret to selling is all about your customer. In the piece below, I share the secret to sales as shown to me by the example of…
Guest Post by Britt Bravo, Premium Consultant at Tracking Wonder Note: Britt Bravo helps our clients shape their ideas into story-based brands and broadcast their message to the right audiences. Her local paper named her the “best podcaster and blogger most dedicated to social change.” She’s also mentoring a few people in our ArtMark™ Brand Story &…
When some of us think of leaders, we imagine the Richard Bransons, Gloria Steinems, Dan Prices, and Patriss Cullors of the world guiding big companies and grand movements. If your frame of a leader is an ambitious extrovert driven by power and domination and big audacious change, then, you might not view yourself as a…
I work and speak with accomplished professionals who fear standing out with their own ideas and who fear their own influence. In these times especially, we need intelligent, dedicated, creative people – business artists of all stripes – to name and claim their influential ideas and contribute lasting value through their businesses and the conversations…
I cry more often than you might think. It usually comes from feeling someone in pain more than admitting my own. Conversations and relationships plus music, art, film, books, and, yes, commercial videos turn on the tears for me. My crying reflects back to me what I care about, what I stand for, what drives…
The Fleeting Clap You could make a long list of celebrities who attained fame and then wished to flee from it as if fame were pursuing them instead of the other way around. Fame can be the siren’s song that lures you into thinking you need heaps of applause and accolades to feel good about…
People get confused about brands and branding. Some people think branding means pretty or sassy logos. Some people think branding means smarmy marketing. I have a different take. From my years of research, working with clients, and shaping Tracking Wonder’s own brand story, four truths have become evident. 1. Story bonds us. “After nourishment, shelter and…
Discover the inspiration behind Tracking Wonder. When life (literally) goes up in flames, learn to use the transformative power of wonder to find hope and even thrive in challenging times.
By submitting this form I agree to receive future emails from Tracking Wonder