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Branding Accelerates Personal Expansion
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Branding Accelerates Personal Expansion

You know something about your business and brand has to change. And maybe that something is you – how you regard branding, how you see yourself, how you hold back your business’s best potential. Make you squirm? You can attend a meditation retreat and get clarity on how jumbled your mind is. You can travel…

The Psychology of Seth Godin’s The Icarus Deception
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The Psychology of Seth Godin’s The Icarus Deception

There are thought leaders, and there are Thought Leaders.(1) And Seth Godin is the latter. Why? Godin is a Thought Leader not only because he’s smart. Not only because he’s prolific and creative. Godin is an archetypal Thought Leader because he understands the nature of Thought itself. He gets what drives human beings. He understands story and…

Prioritize Your Value
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Prioritize Your Value

She couldn’t believe the one word that came up in a simple self-assessment. She had sensed it in her 20+ years of accomplishments across the globe. But the word simply was not the word she used to describe herself or the quality that most captivates people and brings them value. She might have chosen compassionate,…

Your Book, Business, or Brand- Which one first?
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Your Book, Business, or Brand- Which one first?

Which do you develop first? Your book, business, or brand? This question comes up at least once a week among clients, organizational leaders, or prospects: Can I write the book without building a brand? Do I have to build a business around a book? How do I do both? Which one first? You can do…

How Your Brand Story is Your Business Axis
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How Your Brand Story is Your Business Axis

If your business or brand grows quickly, your content and offers can start to sprawl like Dallas or LA suburbs. If you’ve been a creative juggler for years, you eventually can get distracted, fatigued, and confused about where to focus your finite energy, talent, and effort. Whether sprawling or juggling, I’ve found it helps to…

The Heart of Story Starts With Want
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The Heart of Story Starts With Want

1. From A Taste of Fish to a Taste of Freedom Thelma wanted to go fishing for a weekend with her buddy Louise. Just the two of them cutting back, drinking beer, and soaking in the great outdoors. Problem? Her good ol’ boy hubbie wouldn’t hear of it. And wide-eyed Thelma complied. With savvier Louise’s…

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Thoreau & Why You Should (or not) Care About Branding

When the World of Buzz grows loud with exclamations telling you to try out the latest marketing gizmo (Periscope, anyone?) so you can get big and famous, I take a MindWanderness Break in my WEN Pond canoe. I wanted a way to bring you with me. So, come along. Let’s get perspective on: the brand you…