Every month Tracking Wonder brings you some of the best articles from across the web that have stopped us in our tracks or given us pause to think and consider perspectives in creativity, brand, and innovation. With help from Tracking Wonder’s research assistant Gianna Kaloyeros, I’ve gathered and curated some of what we deem the most relevant studies,…
If you can make people feel something you can generally grab their attention. Your brand story matters because your why is the powerful driving force getting you out of bed even on the days you’d rather roll over, ignore what needs to be done and binge watch Netflix. It’s also a pretty compelling reason for other…
How a local clinic and an alpaca farm benefited from brand story strategy. I see a lot of businesses (as well as online entrepreneurs) make the same mistake when they build a website and venture into content marketing and social media. Business owners unintentionally bring old assumptions about advertising & marketing to online content and social media….
As a writer I’ve published my own books with Penguin and with independent presses. In my 20+ years in the industry I’ve navigated the path to publish extensively with authors. When you break down what a traditional publisher – regardless of size and reach and reputation – offers to you, you can start to figure out how…
Are you time-strapped or focus-challenged, but keen on writing a book or have a business to build? It might seem counter-intuitive – even threatening to your cherished beliefs – to imagine writing a book or building your signature business Story 15, 30, 45 minutes at a time. But that’s how you can do it. Fantasies trap…
Consider the book you want to write. Why do we get caught up in thinking we have to write a 300-page “big” book or nothing? That’s the question my pal Charlie Gilkey invited me to consider, and that’s the question I want to get perspective on. Do you think that to write your first or…
A lot of people ask me how long it takes to publish a book. I wish I had the definitive answer. Let’s get perspective on the reality and why you might or might not need a traditional publisher. It took one author a solid 15 years to publish her book because of the book’s complexity…
Here is what I cannot stop asking myself: How do people get through the inevitable challenge of writing and create their best work? What drives them? Really, that question has driven me for years to experiment with, research, and create. It’s driven me to track wonder. It’s one thing to fall in love with…
Writing drafts is a process of discovery You know, Michael Bungay Stanier didn’t write his elegant book The Coaching Habit in one draft. Or two. Or three. He wrote multiple drafts. In fact, he presented the book with multiple angles and in multiple structures to Workman Publishing, who had published his previous book Do More…
People get confused about brands and branding. Some people think branding means pretty or sassy logos. Some people think branding means smarmy marketing. I have a different take. From my years of research, working with clients, and shaping Tracking Wonder’s own brand story, four truths have become evident. 1. Story bonds us. “After nourishment, shelter and…
Discover the inspiration behind Tracking Wonder. When life (literally) goes up in flames, learn to use the transformative power of wonder to find hope and even thrive in challenging times.
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