Human beings – no matter their race, ethnicity, or religion – are united by a deep seated desire to be a part of a community, to belong. Yet for decades now, loneliness has been on the rise in the United States as Americans of all ages feel increasingly alienated from one another. Researchers have pointed…
Businesses can get off-track. They can make a bad marketing move, have a product backfire, lose customers, form clunky partnerships. If you’re a small business or personal brand, getting off-track might be similar yet on a smaller scale. You’ll feel it if your business is losing customers, clients, community members. If that’s the case, it…
Between recent corporate scandals, media fragmentation, and massive data breaches, it comes as no surprise that Americans have little faith in our institutions. According to this 2018 Gallup poll, only 40% of the population has confidence in the US government. That’s less than our degree of trust in Amazon. The figure is even lower when…
Lately, I’ve been writing a lot about the importance of belief-driven business in this information age. People today hunger for brands that express a compelling, genuine point of view and a strong sense of purpose. But before your business or brand can take a stand, you have to discover what drives you. You see, great…
In a world awash with targeted advertising, influencer marketing, and fake news, we are starved for sincerity. We are disillusioned with the pervasive blur of fantasy and reality, spin and honest solutions, and as a result, consumers are increasingly distrustful of brands and businesses. According to the Edelman Trust Barometer, only 48% of consumers today…
Imagine this: you’ve spent all day working on a difficult project. You’ve been excited about it for weeks, but you haven’t quite been able to pin down the final details. You’ve done the research, gathered the materials, bounced ideas off of your colleagues and your creative pack, and still you feel stuck in a cognitive…
The conventional corporate office is practically a thing of the past. The “side hustle” is becoming the hustle, previously distinct departments are dissolving to create more fluid collaborations between coworkers, and increasingly, people are breaking away from the traditional nine-to-five in order to pursue freelance careers. It’s estimated that by 2020, 50% of the US…
One day, my nine-year-old daughter came home upset. Her music instructor had asked the students to recommend a song they could learn as a group. My daughter, an introvert and music lover, promptly volunteered a popular song that her mother and I agreed was innocent enough. Her classmates loved the song choice so the teacher…
Why is the Magic Castle Hotel the second highest rated hotel in Los Angeles next to the Four Seasons? After all, a room at this modest hotel pales compared to the luxury of the Four Seasons. Much of the Magic Castle’s success has to do with popsicles. Actually, it has to do with how the…
Think about your favorite brands. What do you like about them? A brand is more than just a logo or a website. When you walk into your favorite store(s) or when you engage or collaborate with a company you love, you usually walk away with this feeling of satisfaction, excitement, wonder. Creating a memorable, impactful…
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