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How to Beat the Branding “Ick” Factor
In our work with numerous professionals, CEOs, and creative entrepreneurs, we hear a common tension: They want to take charge of their brand but they do not want to appear fake. You probably know that feeling. In this engagement economy, you likely know that a signature online presence can distinguish you or your business from others…
Podcast: Episode 012
Podcast: Episode 011
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Podcast: Episode 010
Why Focusing on First Impressions Can Harm Your Business
Consider this scenario. On Week 1 of an experiment, I sent a book to Person A that they love, and a book to Person B that they did not love. On Week 2, Person A got a book they liked less, but Person B got a book that they loved. When I asked each one…