So who’s your Story about? I generally feel a wee bit disoriented right after shaping a book proposal. What’s it worth? I wondered. What if my agent rejects it? What if this is all a fool’s errand? What have I done with my life? Okay, I don’t go quite that far. Last time this happened,…
During the past month, Tracking Wonder’s research assistant Gianna Kaloyeros has curated some of what we deem the most relevant studies, stories, and news that will help you and your team excel at having the most impact and influence via brand building, storytelling, and innovation. – Jeffrey, Chief Tracker at Tracking Wonder Four Reasons Every Startup’s…
People get confused about brands and branding. Some people think branding means pretty or sassy logos. Some people think branding means smarmy marketing. I have a different take. From my years of research, working with clients, and shaping Tracking Wonder’s own brand story, four truths have become evident. 1. Story bonds us. “After nourishment, shelter and…
Let’s assume that one thing you do for your business is you tell stories about your business. You or someone on your team tell stories about how your business originated and why, why it matters to your customers, and why it matters in the early-21st century. You tell stories about your customers and other related…
It might seem counter-intuitive to imagine writing a book or building your signature business Story 15, 30, 45 minutes at a time. But you can.
To revise a website is an opportunity to dig in, check in, and get perspective. You get to dig into whom you’ve become. You check in on whom you’re engaging and elevating at your highest level. You get perspective on why what you do matters in our times. Tracking Wonder’s Story constantly evolves as those…
You know something about your business and brand has to change. And maybe that something is you – how you regard branding, how you see yourself, how you hold back your business’s best potential. Make you squirm? You can attend a meditation retreat and get clarity on how jumbled your mind is. You can travel…
If your business or brand grows quickly, your content and offers can start to sprawl like Dallas or LA suburbs. If you’ve been a creative juggler for years, you eventually can get distracted, fatigued, and confused about where to focus your finite energy, talent, and effort. Whether sprawling or juggling, I’ve found it helps to…
When the World of Buzz grows loud with exclamations telling you to try out the latest marketing gizmo (Periscope, anyone?) so you can get big and famous, I take a MindWanderness Break in my WEN Pond canoe. I wanted a way to bring you with me. So, come along. Let’s get perspective on: the brand you…
Branding is not logos and design and websites. Those are tools of branding. Real branding has to do with how what a company or personality purport to be about lines up with how that company or personality acts. That’s called integrity.
Discover the inspiration behind Tracking Wonder. When life (literally) goes up in flames, learn to use the transformative power of wonder to find hope and even thrive in challenging times.
By submitting this form I agree to receive future emails from Tracking Wonder