Every month we bring you the best articles we find in brand, innovation, and creativity. This month’s list offers, among other things, how interpersonal language is effective in building brand awareness, what makes Facebook ads compelling, and the psychology of building brand loyalty.
Burnout hits nearly every entrepreneur and creative at some point. If this feels like you, it may be time to declutter your attention. Recognize this? Your neck and shoulders ache. Your temper is irrationally short. You are more reactive than creative. You worry more than wonder. Your internal eyesight is myopic. There is no…
Does your brand reflect your ideals? If not, it may be time to think about a rebrand. Adventure. Joy. Provocation. Love. Optimal Productivity. Good Life. These words are business’s brands. What do I mean? Your brand is a feeling and idea, not a logo. A brand is the total emotional experience people have with you,…
Now perhaps more than ever creatives & entrepreneurs have access to more knowledge, resources, and apps that empower us to take things into our own hands. But it’s also where we often get trapped. Maybe we think that because we can kind of sort of figure things out on our own that we should do it on…
If something meaningful is driving you to write a blog – something more than racking up big numbers – then maybe, and I do mean the tentative “maybe,” it would be wise to break from blogging and the audience you’ve been building. Now I’m not suggesting you get lax. I’m adamant about self-discipline, creative persistence, and…
Marketing matters to anyone wishing to build a business, advance a career, or become a viable author or thought leader. You know that. But in the wrong doses and with the wrong timing, marketing can kill creativity, thwart innovation, and stall the very professional growth necessary for long-term or next-term success. Ironically, too much reliance…
Every month Tracking Wonder brings you some of the best articles from across the web that have stopped us in our tracks or given us pause to think and consider perspectives in creativity, brand, and innovation. With help from Tracking Wonder’s research assistant Gianna Kaloyeros, I’ve gathered and curated some of what we deem the most relevant studies,…
If you can make people feel something you can generally grab their attention. Your brand story matters because your why is the powerful driving force getting you out of bed even on the days you’d rather roll over, ignore what needs to be done and binge watch Netflix. It’s also a pretty compelling reason for other…
Whether you tag yourself “writer” or not, writing can feed the ideas you’re obsessed with and the questions you’re living and that your brand and business is delivering on. Writing can inform your brand’s integrity. And if you’re in transition – in life, business, brand – oh, yeah. Writing is an ally there, too. Someone…
How a local clinic and an alpaca farm benefited from brand story strategy. I see a lot of businesses (as well as online entrepreneurs) make the same mistake when they build a website and venture into content marketing and social media. Business owners unintentionally bring old assumptions about advertising & marketing to online content and social media….
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