To be a brave artist or business artist means you challenge the World of Buzz and deliver a different kind of medicine than the white noise being broadcast.
These four elements form the basis for the Story she had to tell, for the Story of what she and her business are all about, the Story of how she repeatedly, consistently, and effectively takes her clients and customers – her audience – from an undesired state to a desired state.
Any animus toward Apple aside, they still captivate and elevate in ways that small businesses, solo-preneurs, creative professionals, and creatives & authors can learn from. Many of my clients and groups struggle with telling the Story of who they are and what they do with consistency and integrity. And others actually feel trapped by their…
Years ago, when I heard the word “branding” I admittedly thought of cattle burned, owned, and herded. Where was the art? The creativity? The humanity of trying to herd people into buying something? But as a creative-entrepreneur, I’ve since radically reframed my thinking about branding. It is nomenclature familiar to corporate and business worlds where…
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