Every month we bring you the best articles we find in brand, innovation, and creativity. This month’s list offers, among other things, how to effectively use data in serving the customer, why Tesla has incredibly supportive brand supporters, and why being unsociable may be good for creativity.
Every month we bring you the best articles we find in brand, innovation, and creativity. This month’s list offers, among other things, how interpersonal language is effective in building brand awareness, what makes Facebook ads compelling, and the psychology of building brand loyalty.
Does your brand reflect your ideals? If not, it may be time to think about a rebrand. Adventure. Joy. Provocation. Love. Optimal Productivity. Good Life. These words are business’s brands. What do I mean? Your brand is a feeling and idea, not a logo. A brand is the total emotional experience people have with you,…
Every month we bring you the best articles we find in brand, innovation and creativity. This month’s list includes tips for channelling creativity and divergent thinking through happy music, how activities like doodling prevents mental fatigue, leading with your personality in creating your brand, and how brands with humor out perform their competitors. Humor in Branding – MediaPost…
Now perhaps more than ever creatives & entrepreneurs have access to more knowledge, resources, and apps that empower us to take things into our own hands. But it’s also where we often get trapped. Maybe we think that because we can kind of sort of figure things out on our own that we should do it on…
Every month we bring you the best articles we’ve found in brand and innovation. This month’s issue offers pitfalls to avoid for your brand and image, how gratitude and brain stimulation can affect creativity, Nobel winners in innovation, and tips for the perfect logo. With help from Tracking Wonder’s research assistant Gianna Kaloyeros, I’ve gathered…
Every month Tracking Wonder brings you some of the best articles from across the web that have stopped us in our tracks or given us pause to think and consider perspectives in creativity, brand, and innovation. This month we’ll look at getting in the creative zone, the importance of company culture, and the psychology behind…
If something meaningful is driving you to write a blog – something more than racking up big numbers – then maybe, and I do mean the tentative “maybe,” it would be wise to break from blogging and the audience you’ve been building. Now I’m not suggesting you get lax. I’m adamant about self-discipline, creative persistence, and…
Every month Tracking Wonder brings you some of the best articles from across the web that have stopped us in our tracks or given us pause to think and consider perspectives in creativity, brand, and innovation. With help from Tracking Wonder’s research assistant Gianna Kaloyeros, I’ve gathered and curated some of what we deem the most relevant studies,…
If you can make people feel something you can generally grab their attention. Your brand story matters because your why is the powerful driving force getting you out of bed even on the days you’d rather roll over, ignore what needs to be done and binge watch Netflix. It’s also a pretty compelling reason for other…
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