Whatever it is you’re building, creating, or advancing, when you think of your return on investment, weigh it on what you learn in the process. This is often over looked or not calculated into the final ROI at all. Backstory I laid out rows of three acorns on the lawn. Me: “How many rows of three…
How a local clinic and an alpaca farm benefited from brand story strategy. I see a lot of businesses (as well as online entrepreneurs) make the same mistake when they build a website and venture into content marketing and social media. Business owners unintentionally bring old assumptions about advertising & marketing to online content and social media….
During the past month, Tracking Wonder’s research assistant Gianna Kaloyeros has curated some of what we deem the most relevant studies, stories, and news that will help you and your team excel at having the most impact and influence via brand building, storytelling, and innovation. – Jeffrey, Chief Tracker at Tracking Wonder Four Reasons Every Startup’s…
Research assistance from TW Team research assistant Gianna Kaloyeros. Periodically Tracking Wonder’s research assistant Gianna Kaloyeros and I will curate some of what we deem the most relevant studies, stories, and news that will help you and your team excel at having the most impact and influence via branding, storytelling, and innovation. – Jeffrey, Chief Tracker…
Selling well doesn’t come naturally to most people with good ideas. To most, it feels gimmicky and inauthentic and manipulative. But it doesn’t have to follow the usual big-loud-buzz formula. In fact, the secret to selling is all about your customer. In the piece below, I share the secret to sales as shown to me by the example of…
To revise a website is an opportunity to dig in, check in, and get perspective. You get to dig into whom you’ve become. You check in on whom you’re engaging and elevating at your highest level. You get perspective on why what you do matters in our times. Tracking Wonder’s Story constantly evolves as those…
You know something about your business and brand has to change. And maybe that something is you – how you regard branding, how you see yourself, how you hold back your business’s best potential. Make you squirm? You can attend a meditation retreat and get clarity on how jumbled your mind is. You can travel…
Which do you develop first? Your book, business, or brand? This question comes up at least once a week among clients, organizational leaders, or prospects: Can I write the book without building a brand? Do I have to build a business around a book? How do I do both? Which one first? You can do…
If your business or brand grows quickly, your content and offers can start to sprawl like Dallas or LA suburbs. If you’ve been a creative juggler for years, you eventually can get distracted, fatigued, and confused about where to focus your finite energy, talent, and effort. Whether sprawling or juggling, I’ve found it helps to…
When the World of Buzz grows loud with exclamations telling you to try out the latest marketing gizmo (Periscope, anyone?) so you can get big and famous, I take a MindWanderness Break in my WEN Pond canoe. I wanted a way to bring you with me. So, come along. Let’s get perspective on: the brand you…
Discover the inspiration behind Tracking Wonder. When life (literally) goes up in flames, learn to use the transformative power of wonder to find hope and even thrive in challenging times.
By submitting this form I agree to receive future emails from Tracking Wonder