One day, my nine-year-old daughter came home upset. Her music instructor had asked the students to recommend a song they could learn as a group. My daughter, an introvert and music lover, promptly volunteered a popular song that her mother and I agreed was innocent enough. Her classmates loved the song choice so the teacher…
Why is the Magic Castle Hotel the second highest rated hotel in Los Angeles next to the Four Seasons? After all, a room at this modest hotel pales compared to the luxury of the Four Seasons. Much of the Magic Castle’s success has to do with popsicles. Actually, it has to do with how the…
Think about your favorite brands. What do you like about them? A brand is more than just a logo or a website. When you walk into your favorite store(s) or when you engage or collaborate with a company you love, you usually walk away with this feeling of satisfaction, excitement, wonder. Creating a memorable, impactful…
Every month we bring you the best articles we find in brand, innovation, and creativity. In the digital age, how do brands demonstrate authenticity? How do companies set themselves apart from other brands? What inspires customer loyalty? This month’s digest answers these questions and explores solutions. Some of these solutions include utilizing psychology in branding,…
Every month we bring you the best articles we find in brand, innovation, and creativity. It’s simple. Just be human. That’s this month’s advice given by experts who are studying the shifts customers and other businesses are desiring to observe within companies. More than ever, customers want brands that are authentic about their values. And…
In my last post, we discussed how the current environment is ripe for mission-driven brands to make major gains in income, influence, and impact this year. If you have or want to have a mission-driven brand, here are four trends for you to pay attention to. 1. Mission-driven brands can reverse cynicism. Perhaps it’s no…
Not every entrepreneur or creative, professional or business is driven by making a positive difference in other people’s lives. But if you are, there’s good news. Trends and research point to people wanting more from businesses. Some new research also suggests that mission-centered brands not only are improving their bottom line. They’re also gaining a…
Every month we bring you the best articles we find in brand, innovation, and creativity. This month’s list gives insight to a psychologist’s expertise on how to make your brand stand out even if it’s unfamiliar, what consumer’s are looking for in 2018 (hint: it involves being more authentic), how longer dedicated hours in your…
Are you struggling to refine your brand and grow your business? First, answer this: How well do you know yourself? How often do you self-reflect? To succeed in your branding and business efforts, you need to know your field and industry, yes. You, also, need to know about marketing, advertising, sales, and the best strategies…
Every month we bring you the best articles we find in brand, innovation, and creativity. This month’s list offers, among other things, how Visa is implying “sensory branding,” what the reverse branding trend is and why it is effective with Millennials, and how taking regular breaks can increase creativity.
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