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8 Books for Your Best Work (+ Publishing Insights)
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8 Books for Your Best Work (+ Publishing Insights)

STAND UP FOR YOUR BEST WORK  To be a business artist, you’re called to shape your hours and days in ways that support your taking regular action on the work that matters.  Whether you work from a corporate office, a living room table, a home studio, or a small business – your patch of the…

Own how the world sees your creative genius. 
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Own how the world sees your creative genius. 

“It is not generally acknowledged or discussed, but the personality we project to the world plays a substantial role in our success and in our ascension to mastery.” – Robert Greene, Mastery A young Sally Hogshead’s genius wanted to stand out. Her brother’s intellectual genius got him into Harvard. Her older sister’s athletic genius sent…

You are not a brand to sell. Stand up for the Story you must tell.
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You are not a brand to sell. Stand up for the Story you must tell.

These four elements form the basis for the Story she had to tell, for the Story of what she and her business are all about, the Story of how she repeatedly, consistently, and effectively takes her clients and customers – her audience – from an undesired state to a desired state.

3 Reasons Apple Still Captivates & Elevates
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3 Reasons Apple Still Captivates & Elevates

Any animus toward Apple aside, they still captivate and elevate in ways that small businesses, solo-preneurs, creative professionals, and creatives & authors can learn from. Many of my clients and groups struggle with telling the Story of who they are and what they do with consistency and integrity. And others actually feel trapped by their…

Books That Matter to Abby Kerr
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Books That Matter to Abby Kerr

Abby Kerr makes branding artful, meaningful, and – most of all – effective. But it wasn’t always so. Abby’s journey has taken her from English teacher to cool boutique owner to founder of her one-woman show Abby Kerr, Inc. to her latest venture, The Voice Bureau – a boutique branding agency that helps entrepreneurs and micro-businesses show…

Beyond the Paradox of Loving What You Do
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Beyond the Paradox of Loving What You Do

The Paradox of Loving What You Do A funny paradox: We love to love what we do. Yet, we sometimes fear that if we learn too much about how what we do works, the love will vanish. As if increased behind-the-scenes know-how spoils the innocent magic. And if we become conscious of how what we…

Branding as Creative Process, Abby Kerr, & Voice Notes
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Branding as Creative Process, Abby Kerr, & Voice Notes

Years ago, when I heard the word “branding” I admittedly thought of cattle burned, owned, and herded. Where was the art? The creativity? The humanity of trying to herd people into buying something? But as a creative-entrepreneur, I’ve since radically reframed my thinking about branding. It is nomenclature familiar to corporate and business worlds where…