Does your brand reflect your ideals? If not, it may be time to think about a rebrand. Adventure. Joy. Provocation. Love. Optimal Productivity. Good Life. These words are business’s brands. What do I mean? Your brand is a feeling and idea, not a logo. A brand is the total emotional experience people have with you,…
There’s never been a better time for you to share your message and creative brilliance with the world. Imagine if Jonas Salk discovered the polio vaccine, but cowered at the prospect of receiving publicity or criticism or of appearing vain by drawing attention to himself so he decided to keep the discovery to himself, that would be…
Now perhaps more than ever creatives & entrepreneurs have access to more knowledge, resources, and apps that empower us to take things into our own hands. But it’s also where we often get trapped. Maybe we think that because we can kind of sort of figure things out on our own that we should do it on…
Every month Tracking Wonder brings you some of the best articles from across the web that have stopped us in our tracks or given us pause to think and consider perspectives in creativity, brand, and innovation. This month we’ll look at getting in the creative zone, the importance of company culture, and the psychology behind…
Whether you tag yourself “writer” or not, writing can feed the ideas you’re obsessed with and the questions you’re living and that your brand and business is delivering on. Writing can inform your brand’s integrity. And if you’re in transition – in life, business, brand – oh, yeah. Writing is an ally there, too. Someone…
How a local clinic and an alpaca farm benefited from brand story strategy. I see a lot of businesses (as well as online entrepreneurs) make the same mistake when they build a website and venture into content marketing and social media. Business owners unintentionally bring old assumptions about advertising & marketing to online content and social media….
So who’s your Story about? I generally feel a wee bit disoriented right after shaping a book proposal. What’s it worth? I wondered. What if my agent rejects it? What if this is all a fool’s errand? What have I done with my life? Okay, I don’t go quite that far. Last time this happened,…
During the past month, Tracking Wonder’s research assistant Gianna Kaloyeros has curated some of what we deem the most relevant studies, stories, and news that will help you and your team excel at having the most impact and influence via brand building, storytelling, and innovation. – Jeffrey, Chief Tracker at Tracking Wonder Four Reasons Every Startup’s…
Research assistance from TW Team research assistant Gianna Kaloyeros. Periodically Tracking Wonder’s research assistant Gianna Kaloyeros and I will curate some of what we deem the most relevant studies, stories, and news that will help you and your team excel at having the most impact and influence via branding, storytelling, and innovation. – Jeffrey, Chief Tracker…
Selling well doesn’t come naturally to most people with good ideas. To most, it feels gimmicky and inauthentic and manipulative. But it doesn’t have to follow the usual big-loud-buzz formula. In fact, the secret to selling is all about your customer. In the piece below, I share the secret to sales as shown to me by the example of…
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