Big Ideas & Books & Brands
You can transform your best ideas for a better world into a business, brand, book, podcast, and platform. This collection introduces you to ways to face and finesse – instead of fight or flee from – the inevitable challenges to do so.
Collections
How Business Artists Quest on the Job
Story Architecture Meets Tracking Wonder
When Jonah Berger was a teenager, his grandmother gave him a copy of Malcolm Gladwell’s The Tipping Point (2000). The book tells the story about how ideas become influential. The young Berger relished the intellectual journey Gladwell took him on….